Marketing - "The activity set of institutions for creating communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large".
With many forms of marketing being available to companies, the onset of "media clutter" has led companies away from the Above-the-Line marketing approach and has broadened its focus on something that will make a more significant impact. The recent emergence of ad-preventative mediums such as e-mail filters, the federal do-no-call list, and digital video recorders, have led to growing demand for a stronger approach with more quantifiable results.
OLN inc., specializes in Below-the-Line marketing, which is the plan of attack companies seek out when needing an instant impact on their bottom line and the highest ROI. It is the last line of defense for companies that want the most professional and personalized brand representation. The firm is able to provide the most dynamic yet traditional tool to market their client's benefits, values, and incentives to their customers; one-on-one human interaction. OLN inc. is relentless about penetrating the market with a "shotgun" approach and delivering a consistent consumer base, year after year.
Dealing face to face with these consumers gives the firm the opportunity to initiate, maintain, and grow relationships within the business community, which in turn raises recognition, credibility, and appreciation for the clients.
As we headway the 21st century, we are experiencing globalization on all levels and companies are seeing more and more value in outsourcing their services. With a strategic impulse marketing approach and the ability to specialize in customer acquisition and retention, OLN inc. has attained a competitive advantage over in-house sales & marketing divisions and a reputation as a superior outsourced marketing firm.
The shift from "creating awareness" to "creating action" has begun; OLN inc. is leading the way.